Privacy Policy
Last updated October 15, 2026
White Winds Farm, LLC, doing business as White Winds Farm Equestrian Center ("White Winds Farm," "we," "us," or "our"), respects the privacy of our students, clients, families, and website visitors.
This Privacy Policy describes the personal information we collect, how we use and disclose it, and the choices available to individuals whose information we maintain.
This notice applies to information collected through our website, online scheduling system, and interactions related to riding instruction, horse boarding, training, virtual lessons, riding video critiques, and other equestrian services (collectively, the "Services").
1. Information We Collect
We collect information reasonably necessary to respond to inquiries, provide our Services, administer our facility, maintain appropriate records, and support the safety of participants and horses.
Contact and Registration Information
Depending on the Services requested, we may collect:
Names, mailing addresses, email addresses, and telephone numbers.
Appointment requests, lesson schedules, and scheduling history.
Riding experience, training goals, and instructional preferences.
Parent or legal guardian contact information and authorizations.
Emergency contact information.
Student registration forms, participation agreements, and signed liability waivers.
Information concerning lesson packages, boarding arrangements, and training services.
Client communications and other information voluntarily provided.
Health and Safety Information
We may collect information relevant to participant safety, including medical conditions, allergies, physical limitations, emergency instructions, or other health considerations voluntarily provided by participants or their parents or legal guardians.
We use this information for purposes associated with riding instruction, participation, emergency preparedness, and safety.
We do not use participant health information for unrelated marketing purposes.
Horse and Veterinary Information
For horses receiving boarding, training, or other Services, we may collect ownership information, veterinary and vaccination records, medication and feeding instructions, farrier information, emergency treatment authorizations, and other information relevant to their care and management.
Photographs and Video Recordings
Clients may submit photographs, videos, and related information for virtual instruction, riding evaluations, or our Critique My Ride service.
These materials may contain identifiable images or voices of riders and other individuals.
We use submitted materials to provide instructional feedback, evaluate riding performance, and administer the requested Service.
We obtain appropriate permission before publishing identifiable client photographs or footage for promotional purposes. For minors, promotional use requires authorization from a parent or legal guardian.
Scheduling and Client Accounts
We use Acuity Scheduling, a third-party scheduling service, to manage appointments, client accounts, lesson packages, scheduling changes, and certain transactions.
Information submitted through Acuity may include names, contact information, appointment details, scheduling history, account credentials, and other information provided during booking.
Acuity Scheduling processes information in accordance with its applicable privacy practices.
Payment Information
White Winds Farm accepts payments online and in person.
Online payments and package purchases may be processed through Acuity Scheduling and its integrated third-party payment providers.
Depending on the payment method, these providers may collect payment card details, billing information, and other information necessary to complete transactions.
White Winds Farm maintains payment confirmations, invoices, transaction histories, and other appropriate accounting records.
Payment information submitted directly to third-party processors is subject to their applicable privacy and security practices.
Information Collected Automatically
When visitors use our website, we and our website service providers may automatically collect technical information, including:
IP addresses and approximate geographic location.
Browser, operating system, and device information.
Pages viewed and website navigation activity.
Referring websites.
Cookies and similar technical identifiers.
General website performance and usage information.
2. How We Use Personal Information
We use information collected through our website and business operations to:
Respond to inquiries and provide information about our Services.
Schedule, confirm, modify, and administer riding lessons and appointments.
Manage client accounts, lesson packages, and payments.
Provide riding instruction, horse boarding, training, and virtual services.
Maintain registration, participation, waiver, and safety records.
Communicate with students, clients, parents, and legal guardians.
Coordinate veterinary care and horse management.
Evaluate riding videos and provide instructional recommendations.
Maintain financial and administrative records.
Provide appointment reminders and facility-related communications.
Understand website usage and improve our online services.
Protect our business, participants, staff, and horses.
Respond to emergencies, investigate incidents, and comply with applicable legal obligations.
We do not use participant medical information, emergency records, or veterinary documentation for unrelated advertising purposes.
3. Information Concerning Minors
White Winds Farm provides equestrian instruction and activities for adults and minors.
White Winds Farm is SafeSport Certified. SafeSport training and safeguarding standards address the prevention of abuse and misconduct in sports, including appropriate interactions between adults and minor athletes, recognition of concerning behavior, and reporting responsibilities.
For purposes of registration, scheduling, and participation in White Winds Farm activities, any individual under 18 must have a parent or legal guardian complete the necessary registration documents, liability waivers, and authorizations.
Minors may view the publicly accessible portions of our website. However, they should not independently register for lessons, establish paid service arrangements, submit participation documents, or provide sensitive personal information without the involvement and authorization of a parent or legal guardian.
Our website is intended for a general audience and is not designed to collect personal information directly from children under 13. Parents or legal guardians should submit inquiries and registration information on behalf of children in this age group.
Information concerning minor participants may include names, riding experience, lesson records, emergency contacts, relevant health and safety information, and signed participation documents.
We use this information to administer instruction, communicate with authorized adults, maintain appropriate records, and support participant safety.
Parents and legal guardians may contact us regarding information maintained about their children, subject to applicable legal requirements.
4. Cookies and Google Analytics
Our website uses Google Analytics, a service provided by Google, to help us understand website traffic, visitor activity, and general site performance.
Google Analytics may collect information about pages visited, device and browser characteristics, approximate geographic location, and interactions with our website through cookies and similar technologies.
Google processes information collected through Analytics in accordance with its applicable terms and privacy practices.
For more information, visit Google's Privacy Policy.
To learn about Google's Analytics Opt-out Browser Add-on, visit Google Analytics Opt-out Browser Add-on.
Our website and integrated scheduling system may also use cookies necessary for website functionality, account access, scheduling, and related operations.
Visitors can manage or disable cookies through their browser settings. Some website or scheduling features may not function as intended if certain cookies are disabled.
5. When We Share Personal Information
We do not sell client registration information, emergency contacts, participant health information, veterinary records, or privately submitted instructional footage.
We may disclose personal information when reasonably necessary to provide Services, operate our business, protect safety, or comply with applicable law.
Recipients may include:
Website, Scheduling, and Payment Providers. Squarespace, Acuity Scheduling, integrated payment processors, and other providers supporting website hosting, scheduling, transactions, and communications.
Analytics Providers. Google Analytics, for website traffic measurement and performance analysis.
Veterinarians and Equine Care Professionals. Professionals involved in authorized horse care, treatment, or management.
Emergency Responders and Medical Professionals. Appropriate parties when disclosure is reasonably necessary to respond to an injury, accident, or emergency.
Parents and Legal Guardians. Individuals legally authorized to receive information concerning minor participants.
Professional Advisers and Business Service Providers. Accountants, insurers, attorneys, and other providers assisting with legitimate business functions.
Legal and Regulatory Authorities. Courts, law enforcement, regulatory agencies, or other authorized parties when disclosure is required or permitted by law.
Information may also be disclosed when reasonably necessary to address suspected abuse, misconduct, or other safety concerns, including circumstances involving applicable reporting obligations.
If ownership or operation of the business changes, relevant business records may be transferred as part of a lawful business transaction, subject to applicable requirements.
6. Information Security
White Winds Farm maintains business information through ordinary administrative systems, which may include paper records, electronic files, email, and third-party scheduling and payment services.
We use reasonable precautions appropriate to the information involved to reduce the risk of unauthorized access, disclosure, misuse, or loss.
Third-party service providers maintain their own technical and organizational safeguards for information processed through their platforms.
No method of information transmission or storage is completely secure, and absolute security cannot be guaranteed.
Where applicable law requires notification of a qualifying security breach, we will provide notice in accordance with those requirements.
7. Information Retention and Disposal
We retain personal information for as long as reasonably necessary to provide Services, maintain appropriate business records, fulfill contractual obligations, respond to potential claims, and comply with applicable law.
Retention periods may differ depending on the type and purpose of the records involved.
Registration documents, liability waivers, participation records, veterinary documentation, financial information, and records concerning minors may be retained after a service relationship ends when reasonably necessary for legal, insurance, accounting, safety, or other legitimate purposes.
When records containing personal information are disposed of, we take measures required by applicable law to protect against unauthorized access or use, including appropriate destruction of paper or electronic records.
8. Privacy Rights and Requests
Depending on applicable law, individuals may have rights to request access to, correction of, or deletion of certain personal information.
You may contact us to:
Request information about personal records we maintain concerning you.
Correct inaccurate contact or registration information.
Request deletion of information where permitted by law.
Ask questions about our collection, use, or disclosure of information.
Request that optional promotional communications stop.
Parents and legal guardians may submit appropriate requests concerning information maintained about minors for whom they are legally responsible.
Certain records may need to be retained notwithstanding a deletion request, including signed waivers, financial records, incident documentation, or information necessary to satisfy legal or contractual obligations.
We may request information reasonably necessary to verify identity or legal authority before responding to a request.
Residents of jurisdictions with applicable additional privacy protections may exercise qualifying statutory rights by contacting us.
Privacy requests: whitewinds2246@gmail.com
9. Communications
We may communicate with clients and prospective clients by email, telephone, or text message concerning inquiries, appointments, scheduling changes, lesson packages, boarding, training, payments, and facility operations.
Acuity Scheduling may send appointment confirmations, reminders, and other scheduling-related notifications.
If we send optional promotional communications, recipients may request that those communications stop.
Service-related communications necessary to administer an active client relationship may continue.
We do not sell mobile telephone numbers or text-message consent information to third parties for their independent marketing purposes.
10. Third-Party Websites and Services
Our website may link to external websites, social media platforms, scheduling services, and other third-party resources.
These services may collect and process information under their own privacy policies.
White Winds Farm does not control the independent privacy practices of third-party websites.
Visitors are encouraged to review the privacy notices of outside services before providing information directly to them.
11. International Visitors
White Winds Farm is based in North Carolina, United States.
Individuals accessing our website from outside the United States should understand that information may be processed in the United States or other locations where our service providers operate.
Privacy rights and obligations vary by jurisdiction. Where an applicable law provides additional rights concerning personal information, qualifying requests will be addressed in accordance with that law.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our Services, website features, information practices, or applicable legal requirements.
Revisions will be posted on our website with an updated revision date.
We encourage visitors and clients to review this notice periodically.
13. Contact Information
For questions, concerns, or requests relating to this Privacy Policy, please contact:
White Winds Farm, LLC
Doing business as White Winds Farm Equestrian Center
Raeford, North Carolina, United States
Email: whitewinds2246@gmail.com